It started as a mountain-bike thing. It didn’t stay that way.
Local Analog is founded by David Goldman in Truckee, California.
ABOUT LOCAL ANALOG
The long way here
I grew up on a small, motor-free lake in Michigan, where being outside meant paddling a canoe, sailing Lasers, ice skating (poorly), swimming, and generally finding something to do that didn’t require a motor or instructions.
At Colorado State University, class of ’92, I discovered mountain biking in the foothills of the Rockies. I also played in a college band called Big Pants. Don’t ask.
After college, I landed in Crested Butte, Colorado, where I continued playing in local bands, wrote and recorded original music, and performed regularly around Colorado ski towns.
Eventually, life took me to Santa Cruz, and then to the San Francisco Bay Area. Twenty years, a marriage, three kids, and a whole lot of life later, we moved our family to Truckee, California (Lake Tahoe).
Back in the mountains, I found myself returning to a lot of the things I'd always loved: riding my mountain bike, playing music, getting outside, and raising kids in the woods not far off from the way I grew up.
Somewhere on a long ride, Local Analog got its name.
It was hot. I got a late start. I had the chorus of “Lively Up Yourself” stuck on repeat in my head, grinding my way up a steep section of trail behind my house, when an overzealous e-biker tried to pass me in just the wrong spot. We exchanged unpleasant glances as he motored by me, barely breathing. Exhausted, determined, and thankful I was doing what I loved, the way I love to do it, the phrase “Local Analog” snapped into my head. Nothing complicated; it just sounded right.
That started as a mountain-bike thing. It didn't stay that way.
To me, living Analog has never been about what kind of bike you ride. It's about how you carry yourself through life, how you love what you do, about choosing to be present in a world that's moving a little too quickly. But enough about me…
Do it analog
Ride the bike. Play the guitar. Paddle the canoe. Read the book. Make something. Fix something. Get dirty. Get lost. Talk to your neighbor. Sit around a fire. Go somewhere without documenting it.
Do whatever you love.
Just every once in a while, do it analog.
Local Analog is a reminder to simplify. To sign off. To put the phone away. To embrace imperfection. To spend more time doing things that are real, tactile, human, and occasionally inconvenient.
We're not anti-technology.
We just think life is better when technology doesn't get all of it.
Sign off. Get out. Be present. Stay Local. Stay Analog.